Evoboy is correct. Powdercoating involves two layers, one of the powdered color, then heat treated, then a clear coat over it. I've sprayed my brembos with a high temp exhaust enamel I purchased at a racing shop. The guys there use it to spray headers, certain exhaust pieces, engine blocks, valve covers, etc. They had different types, some that can withstand higher temperatures. I sanded the calipers down with my air sander, covering just the brembo logo with a piece of tape. Went ahead and sprayed it with this paint, went over it twice. So far it's holding up pretty well, for about 2,000 miles now. The weather has been pretty cold, so I dunno if that has any effect. Nevertheless, you should try it. If it peals, well remove the wheels again and re-spray it. The can only cost me 5 dollars, and I have enough to perform the job at least 4 to 5 more times. Paint is able to withstand 1200 farenheit.